Fashion, Lifestyle

CaratLane Simplifies Shopping for Online Jewellry claims to be India’s largest online jewellery retailer of diamonds and gemstone jewellery, solitaires and gold coins. Their unique amalgamation of technology and traditional designs have helped construct a business which helps the modern women to meet their contemporary jewellery needs. Adjudged as the best ecommerce site in 2014, CaratLane has recently launched their 3-D Virtual Jewellery Try-on Feature app.

The app helps you take a 45 second video and then uses facial recognition technologies to generate a 3D view of the customer wearing the CaratLane earrings. The user can swipe to look at her face from side to side to get an idea of how well the ear-pieces fit her.
CaratLane also gives you the liberty to tequest home trial of a product in case you are skeptical of the choice of earrings.

Mithun Sacheti, Co-Founder and CEO of CaratLane adds that the expect a 30 to 40 percent increase in the business within the next six months, because of the new feature. Launched first time in India, the app will surely invite more users to try out the immersive try-on experience.

Founded with a simple objective of offering beautifully designed jewellery at revolutionary prices, CaratLane is helping to eliminate the inefficiencies, is reducing costs and the set time-frame for personalizing jewellery. With 10 offline stores across 7 metropolitan cities, CaratLane is all set to democratize the purchase of Jewellery. At the Press Conference at The Park Hotel, Janpath, I got an opportunity to try the new app and admire their latest collection of jewellery, inspired from the flower ‘Lotus’.  CaratLane is all set to leave a mark behind.

P.S – The food could have been better. (Unrelated)


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